The Spanish textile chain Mango opens two new shops in Helsinki this year. Mango opened its first store at Aleksaterinkatu 13, the main shopping street in the Finnish capital on 24 March. This store, with its 400 m2 , will act as the company’s flagship store in Finland. The second store will be opened during the second half of 2005 in the city’s most important shopping centre.
With this expansion Mango is increasing its presence to 76 countries and will now have sales points in 25 EU countries. The company’s objective is to open between 80 and 100 stores per year. Mango began expansion in Scandinavia in 1998 with the opening of its first store in Norway. Following this, it opened stores in Denmark and Sweden.
The company also operates stores in the three Baltic republics, with five store openings between 2000 and 2004. The latest opening was in Tallinn, Estonia. Mango is the most international Spanish designer brand with 783 stores in 76 countries. In 2004, following that year’s campaign, it reached a turnover of EUR 1.055 billion (GBP 76 million), which means a year-on-year growth of 5.3 per cent. The international markets represent 75 per cent of the total turnover.
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