How is 3D printing changing the retail experience for customers? What does the future hold for all retailers who produce, sell and invest in physical products and what can these new production channels do to the scalability of personalisation? These are just a few of the questions asked by TrueStart.

“Fashion is about the individual making it unique to themselves. And 3D printing is now enabling and allowing them to create uniqueness,” explains Tony Fish co-founder of Fablab London during the R:evolution 2.0 conference. Together with Clara Gaggero Westaway, co-founder and creative Director at Special Projects and Jon Fidler, Founder of Modla, the trio explore the different ways 3D printing can change the fashion industry as a whole.

TrueStart, in partnership with Land Securities, helps support innovation in the retail and consumer sectors, with the aim of taking the most cutting-edge technology into the retail sector. Housing up to 20 new businesses a year in Victoria, London, the innovation hub brings together entrepreneurs, retailers and creatives to develop and test the latest retail ideas.

Stay tuned for the next episode in the series “The wearables lab: How fashion+technology will change the consumer-brand relationship” appearing June 5.

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