At a champagne soirée hosted by Vodafone McLaren Mercedes Formula One driver Lewis Hamilton, TAG Heuer inaugurated the world’s first 360 Degree Watchmaking Museum. To celebrate 150 years of innovation and prestigious sports embedded in the legendary Tag Heuer’s heritage.
In an historical and avant-garde gallery dedicated to the Swiss brand, guests can experience the glory of Tag Heuer’s heritage. 150 Years of watchmaking is presented in a great architectural concept and scenography.
Visitors have the change to discover the technological and aesthetic innovations applied to sports timekeeping, as well as to wristwatches. All items represent major milestones in the history of Swiss watchmaking.
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