Puma is to launch an accessories collection designed by Dutch industrial designer Marcel Wanders. The collection, which consists of eight pieces, will launch in time for spring 2007. “Puma uses collaboration as two worlds coming together to make a product that is unique and fresh,” Antonio Bertone, Puma’s director of global brand management, said in a statement. “The objective of Puma’s co-op projects is for an outside designer to share a different perspective so that we can learn from one another. Marcel Wanders is a pioneer of the unexpected and the ideal partner for us in this venture.” A spokeswoman for the company could not reveal details about the collection but said that more would be made known about it next week.
Wanders made his name with the Knot Chair, a macramé chair which appears to be made out of rope. He designs for some of the biggest names in design manufacturing, including Bisazza, Boffi, Poliform and his own design firm, Moooi.
“Puma has a strong connection to changing culture and wants to stay close to cultural trends by being a leader at the same time,” Wanders said. “I love to find new areas for my creativity and create greater value for a larger audience. Although we are very different, we both believe we can create added value by inspiring our public in a seductive and creative way.” Puma has collaborated with many designers, from Jil Sander, Neil Barrett and Alexander McQueen to Philippe Starck and Marc Jacobs, who created a bag for Nuala, the company’s joint yoga wear line with supermodel Christy Turlington.
The collection will be unveiled during the Tokyo Design Week on 31 October, followed by New York and Amsterdam in November. From spring 2007 it will be available in all Puma stores and select retail partners.