Victoria’s Secret Is Bringing Back Swimwear Just in Time for Spring Break: Here’s a Sneak Peek

After a three-year hiatus, Victoria’s Secret is re-launching its popular swimwear line. And we finally have a first look at what’s in store.

The brand announced on Tuesday that a curated swim collection will drop on VictoriasSecret.com in March featuring a mix of in-house label exclusives, plus other “sexy suits from the world’s best swimwear brands.”

Victoria’s Secret also gave a sneak peek at some of the new styles, modeled by veteran Angels Sara Sampaio, Jasmine Tookes and Romee Strijd (see photo below). And, so far, the bikinis look very on-brand for the lingerie giant thanks to skimpy silhouettes and daring prints. (Expect to see them all over your Instagram feeds as Spring Break season approaches.)

Victoria’s Secret discontinued its swimwear line in spring 2016 at the same time as its popular catalogue, which resulted in a negative impact on sales.

The decision to bring swim back into the retail fold comes after a rocky few years of restructuring, a decline in sales and growing backlash about the lack of inclusivity on the brand’s fashion show runway.

Last November, L Brands, the parent company that owns Victoria’s Secret, announced John Mehas as the new chief executive of the brand. He replaced former CEO Jan Singer in early 2019, who resigned after two years with the brand.

While the question of diversity on the runway still looms, the brand seems to be focused on profitable line increases in 2019, as they also plan to release eyewear and footwear along with the swim capsule.