Jimmy’s Famous Seafood announced the launch of a new beer called “PETA Tears” to commemorate the one-year anniversary of their Twitter feud with the animal rights organization, PETA.

PETA Tears is a blonde, traditional American lager with 4.9% alcohol that pairs exceptionally well with seafood, Tony Minadakis, owner of Jimmy’s, told the Daily Caller News Foundation.

Click Here: Sports Water Bottles

“It’s a process. You don’t just wake up one day and make a beer. It’s something a lot of our social media followers requested,” Minadakis said.

The spat began when People for the Ethical Treatment of Animals (PETA) erected a large billboard across from Minadakis’ restaurant. The billboard featured an image of a crab with the text, “I’m ME Not MEAT.”

PETA put up a billboard urging Baltimore to stop eating crab. It didn't go over well. https://t.co/TKTeIOJcxz pic.twitter.com/v1OTHVgioZ

— Los Angeles Times (@latimes) August 24, 2018