McLaren Racing has boosted its commercial leadership with two key appointments aimed at raising its commercial proposition and brand and fan growth in the future.

Former Virgin Atlantic chief marketing officer Claire Cronin will join McLaren as Executive Director of Marketing while Lindsey Eckhouse, currently commercial director of G2 esports, will become the team’s Director of Licensing, ecommerce & esports.

Claire and Lindsey will take up their respective positions at McLaren in April and report to Mark Waller, Chief Commercial Officer of McLaren Racing.

However, Waller will relinquish his responsibilities at the end of his term, with Claire Cronin then assuming the role of Chief Commercial Officer and reporting directly to Zak Brown, CEO of McLaren Racing.