Selena Gomez may still be the most followed person on Instagram, but what’s going on with Instagram Stories?

On Wednesday, the social media platform released new data about Stories to celebrate the feature’s one-year launch. Fun facts? Stories has an audience of 700 million users globally, with 250 million daily users. That’s a lot of eyeballs—and a lot of opportunities for people to take a look at your morning avocado toast and evening dirty martini.

But who’s winning the Instagram Stories game? Models. Instagram compiled lists of the top-watched influencers across popular verticals and Emily Ratajkowski is the absolutely top viewed person in fashion.

Chiara Ferragni, Candice Swanepoel, Hailey Baldwin, and Cara Delevingne follow closely behind, while Gigi Hadid hit the No. 9 spot and Kendall Jenner hit 12.

When it comes to who’s actually producing the most Stories in the fashion department, it’s Chiara Ferragni. As for other areas? In the music world, Indonesian singer Ashanty is the most viewed user on Stories, with The Weeknd and Ariana Grande rounding out the list at 14 and 15. As for the entertainment world, Chlöe Grace Moretz is doing an excellent job of getting people to watch her Stories—she holds the top spot.

To further celebrate the one-year anniversary of Stories, Instagram also launched a series of birthday-themed stickers for all to use.


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Scroll down to see the full list from the fashion, entertainment, and music categories.

Top Stories Viewed – Entertainment

1. Chlöe Grace Moretz

2. Marina Ruy Barbosa

3. Bruna Marquezine

4. Shay Mitchell

5. Sonam Kapoor

6. Ashley Benson

7. Julia Perez

8. Parineeti Chopra

9. Shraddha Kapoor

10. Reese Witherspoon

11. Prilly Latuconsina

12. Syahrini

13. Brooklyn Beckham

14. Kevin Hart

15. Jessica Alba

Top Stories Viewed – Fashion

1. Emily Ratajkowski

2. Chiara Ferragni

3. Candice Swanepoel

4. Hailey Baldwin

5. Cara Delevingne

6. Adriana Lima

7. Victoria Beckham

8. Miranda Kerr

9. Gigi Hadid

10. Dior

11. Dolce & Gabbana

12. Kendall Jenner

13. Gisele Bundchen

14. Louis Vuitton

15. Christian Louboutin

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Top Stories Viewed – Music

1. Ashanty

2. Raisa Andriana

3. J Balvin

4. Wesley Safadão

5. Maluma

6. Veveta

7. Lucas Lucco

8. Laudya Cynthia Bella

9. Nick Jonas

10. Niall Horan

11. Shawn Mendes

12. Claudia Leitte

13. Meek Mill

14. The Weeknd

15. Ariana Grande