London College of Fashion students will be the recipient of a new annual
award from French luxury group Kering, following a collaboration on
sustainability.

Every year, Kering will award 20,000 euros in grants to two students who
prove their eco credentials as part of the Kering Award for Sustainable
Fashion. The winners will also land an internship with Kering brands, which
include Gucci and Balenciaga.

The yearly competition is open to all third-year BA and MA students reading
fashion design, management and communications.

CEO Franҫois-Henri Pinault readily acknowledges that the link between
sustainability and luxury fashion might not be immediately obvious. “But I
would argue that by the very nature of our industry’s innate creativity and
ability to set trends, fashion can be a powerful player in illustrating new
and appealing solutions to a more sustainable world,” he wrote in a
Telegraph op-ed inaugurating the partnership.

Kering brands have improved their approach to sustainability, with Gucci
introducing a way to tan leather without resorting to heavy metals and
Stella McCartney famously producing ethical collections without using
animal furs or hides.

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