Managing director of Christian Dior Couture is moving to Hugo Boss. From August 1st, Claus-Dietrich Lahrs will be appointed as member of the Managing Board and CEO of Hugo Boss. For the last 12 years Lahrs has been the international manager of luxury group Christian Dior/Louis Vuitton Moët Hennessy (LVMH).

Christian Dior/LVMH, the biggest luxury goods group in the world makes an annual turnover of 16.5 billion Euros. Since end of 2003 Lahrs has been managing director of Christian Dior Couture. With 3,000 employees, the fashion arm of the Christian Dior group generated sales of 800 million Euros in 2007.

On his new position Claus-Dietrich Lahrs commented: “Hugo Boss is a great company acting in a true growth market. I will use my experiences and contacts in the fashion industry to actively participate in such drive. It is my goal to generate even more international brand awareness in the big growth markets of Asia and the Americas. In that respect Hugo Boss has a great potential in all product categories.”

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