Discount shoppers, get ready for some exciting retail news! Customers will soon be able to go shopping at Marshalls from the comfort of their own home.
The longtime exclusively brick-and-mortar off-price retailer plans to open its first e-commerce online store later in 2019, according to The TJX Companies CEO Ernie Herrman in fourth quarter earnings conference call with investors on Wednesday. Though he did not give a specific timeline for the website’s launch, he did note they are aiming for the “back half of this year.”
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But to differentiate between the two shopping experiences, Herrman says the assortment of products available online and in-store won’t be the same.
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“We look at it as complementary,” he said. Currently, Marshalls offers a variety of women’s, men’s and children’s clothing, shoes, home products, beauty products and more in its 1,000+ stores throughout the United States.
Marshalls sister retailer, TJ Maxx, launched TJMaxx.com in 2013 and also offers a different array of products online than in brick-and-mortar.
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“We have learned a lot from TJMaxx.com,” Herrman said, adding, “We really believe it drives incremental store traffic given large percentage of returns online is in stores. It is going to encourage cross-shopping. That has worked really well for us.”
In an official statement to PEOPLE, Marshalls says: “We are excited to confirm that the surprising Marshalls shopping experience our customers love will be available to shoppers online sometime later this year. We expect Marshalls e-commerce site to offer a mix of merchandise that differs from what our customers will find in our stores. When we are ready to launch the site, we will let you know!”
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